{"id":3969,"date":"2026-11-11T19:35:49","date_gmt":"2026-11-11T19:35:49","guid":{"rendered":"https:\/\/albacetemarketingday.com\/blog\/ponente\/lucia-mallol\/"},"modified":"2026-11-11T19:35:49","modified_gmt":"2026-11-11T19:35:49","slug":"lucia-mallol","status":"publish","type":"ponente","link":"https:\/\/albacetemarketingday.com\/blog\/ponente\/lucia-mallol\/","title":{"rendered":"Luc\u00eda Mallol"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Responsable de comunicaci\u00f3n, marca y gesti\u00f3n de patrocinios en Globalcaja. Repite en el Albacete Marketing Day: en 2024 habl\u00f3 de c\u00f3mo aumentar la notoriedad y el reconocimiento de marca; en 2025, de por qu\u00e9 sin planificaci\u00f3n no hay estrategia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Responsable de comunicaci\u00f3n, marca y gesti\u00f3n de patrocinios en Globalcaja. Repite en el Albacete Marketing Day: en 2024 habl\u00f3 de c\u00f3mo aumentar la notoriedad y el reconocimiento de marca; en 2025, de por qu\u00e9 sin planificaci\u00f3n no hay estrategia.<\/p>\n","protected":false},"featured_media":3971,"menu_order":2,"template":"","edicion":[242],"class_list":["post-3969","ponente","type-ponente","status-publish","has-post-thumbnail","hentry","edicion-edicion-2025"],"_links":{"self":[{"href":"https:\/\/albacetemarketingday.com\/blog\/wp-json\/wp\/v2\/ponente\/3969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/albacetemarketingday.com\/blog\/wp-json\/wp\/v2\/ponente"}],"about":[{"href":"https:\/\/albacetemarketingday.com\/blog\/wp-json\/wp\/v2\/types\/ponente"}],"version-history":[{"count":1,"href":"https:\/\/albacetemarketingday.com\/blog\/wp-json\/wp\/v2\/ponente\/3969\/revisions"}],"predecessor-version":[{"id":3970,"href":"https:\/\/albacetemarketingday.com\/blog\/wp-json\/wp\/v2\/ponente\/3969\/revisions\/3970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/albacetemarketingday.com\/blog\/wp-json\/wp\/v2\/media\/3971"}],"wp:attachment":[{"href":"https:\/\/albacetemarketingday.com\/blog\/wp-json\/wp\/v2\/media?parent=3969"}],"wp:term":[{"taxonomy":"edicion","embeddable":true,"href":"https:\/\/albacetemarketingday.com\/blog\/wp-json\/wp\/v2\/edicion?post=3969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}